These days, communication is key - especially for brick-and-mortar. Shoppers are trying to cut down on unnecessary shopping trips and limit their number of store visits. The best way to drive in-store sales (and keep visitors happy) is to let shoppers know exactly what they’ll find when they visit your location.
Luckily Google offers several options to leverage local inventory and inform nearby shoppers of your offerings. When used correctly, this can turn “intent stage” browsers into real foot traffic.
Join our experts from Google and Productsup as they discuss how to grow incremental sales offline using Google, with a special focus on the upcoming holiday season.
Our experts will cover how:
- Merchants can capitalize on local shopping trends
- Google can be used to surface local inventory
- To customize feeds for Google LIA
- To use the Productsup platform to prepare and distribute feeds
